That’s exactly what Telangana police have started doing to educate people against using loan apps which drove some anguished people to take their own lives unable to bear the humiliation of loan recovery agents.
In an innovative idea, police are using popular Telugu film stars, their dialogues and movie stills to caution the public against falling into the trap of instant loan apps.
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Police are also circulating posters with film stars with their famous dialogues from their hit movies on social media to educate people against taking loans from these instant apps. “Pranam poddi saami, loan apps joliki pomaaku (Don’t take loans from loan apps, you will risk your life),” actress Rashmika tells actor Allu Arjun in a dialogue that Telangana Cyber Crime Coordination Centre (T4C) has come up with. This is in response to the famous dialogue of Allu Arjun ‘Thaggedele’ (no going back) from his film ‘Pushpa’.
Banking on the recent release of actor Mahesh Babu’s ‘Sarkaru Vaari Paata,’ TAC has come up with another dialogue in Telugu, “Loan apps download cheyyakandi. Idi sarkar vaari maata. Dayachesi vinandi.” Using Mahesh Babu’s picture, people are told not to download loan apps and that is the advice of the government. In another post, NTR Jr’s picture is used with the dialogue, “Bheema… loan app tho pranam pothundiraa. Ena padutunda?” (With these loan apps, lives are lost. Are you listening Bheema).
Interestingly, T4C has retained the dialect and the language as they sounded in the films to convey the message to the people on the dangers involved with the loan apps.