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MediaAlpha (NYSE:MAX – Get Rating) and Brookfield Asset Management Reinsurance Partners (NYSE:BAMR – Get Rating) are both small-cap business services companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, valuation, profitability, analyst recommendations, risk, dividends and earnings.
Analyst Ratings
This is a summary of current ratings for MediaAlpha and Brookfield Asset Management Reinsurance Partners, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| MediaAlpha | 0 | 3 | 1 | 0 | 2.25 |
| Brookfield Asset Management Reinsurance Partners | 0 | 0 | 0 | 0 | N/A |
MediaAlpha presently has a consensus price target of $18.60, indicating a potential upside of 94.76%. Given MediaAlpha’s higher possible upside, equities research analysts plainly believe MediaAlpha is more favorable than Brookfield Asset Management Reinsurance Partners.
Valuation & Earnings
This table compares MediaAlpha and Brookfield Asset Management Reinsurance Partners’ revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| MediaAlpha | $645.27 million | 0.90 | -$5.28 million | ($0.38) | -25.13 |
| Brookfield Asset Management Reinsurance Partners | $7.34 billion | 0.07 | -$44.00 million | N/A | N/A |
MediaAlpha has higher earnings, but lower revenue than Brookfield Asset Management Reinsurance Partners.
Profitability
This table compares MediaAlpha and Brookfield Asset Management Reinsurance Partners’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| MediaAlpha | -2.06% | N/A | -3.97% |
| Brookfield Asset Management Reinsurance Partners | 1.05% | 5.99% | 1.06% |
Insider and Institutional Ownership
65.5% of MediaAlpha shares are owned by institutional investors. Comparatively, 44.0% of Brookfield Asset Management Reinsurance Partners shares are owned by institutional investors. 9.6% of MediaAlpha shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Summary
MediaAlpha beats Brookfield Asset Management Reinsurance Partners on 6 of the 10 factors compared between the two stocks.
MediaAlpha Company Profile (Get Rating)
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California. MediaAlpha, Inc. is a subsidiary of White Mountains Insurance Group, Ltd.
Brookfield Asset Management Reinsurance Partners Company Profile (Get Rating)
Brookfield Asset Management Reinsurance Partners Ltd., through its subsidiaries, provides annuity-based reinsurance products to insurance and reinsurance companies. The company operates in two segments, Reinsurance and Pension Risk Transfer. It also acts as a direct issuer of pension risk transfer products for pension plan sponsors. The company was incorporated in 2020 and is headquartered in Pembroke, Bermuda.
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